Your AdThrive dashboard uses Google Analytics and our ad server data to break down your site’s pageviews and earnings by the type of device readers are using to access your site: desktop, mobile, or tablet.
Readers interact with your site in different ways on mobile, tablet, and desktop devices, so we’ve set up a custom ad layout for each device type to maximize your ad earnings for each and every visit to your site. You can find this data (as well as the Earnings by Ad Unit widget) in the Earnings tab of your dashboard.
As you browse the different tools available in the new dashboard, you may have noticed that the desktop traffic to your site has a higher RPM than mobile or tablet, making up a larger percentage of your ad earnings than the percentage of traffic it actually brings in.
This is standard across the entire ad industry right now because desktop traffic is especially valuable to advertisers at the moment.
Why is desktop traffic so valuable to advertisers?
While mobile ecommerce is definitely on the rise, potential customers on desktop are the most valuable to advertisers, because consumers are still more likely to make purchases on desktop than on a mobile device. Your AdThrive ads don’t pay simply based ad clicks, but advertisers do track those types of actions and use the data to make ad spending decisions.
Also, there are more highly-viewable ad spaces available on the desktop version of your site - ads inside the post content or recipes, the sticky sidebar ad, the sticky footer ad. Advertisers know those ads are seen by your readers and are willing to bid more for all of these viewable spaces. That’s why we emphasize the viewability of the ads on your site and move or remove any ads that aren’t highly viewable!
Mobile ad performance has come a LONG way...
Mobile ad performance has increased by leaps and bounds over the last few years and advertisers’ demand for highly-viewable mobile ads has only continued to grow.
That’s why the recommendations we make for your mobile ad layout focus on moving ads inside the post content (content ads and a recipe ad when applicable) and running the viewable sticky footer ad that scrolls with your readers at the bottom of the screen.
And it's why many of the new ad types
we've introduced recently are designed to increase the value of your mobile ad slots!
As more and more visitors access your site on mobile, make sure you’re taking full advantage of these highly-viewable ad types for maximum mobile earnings!
- Opt in to viewable ad types: We’d love to set those up for you!
- Consider mobile ad spacing: If you’ve asked to space mobile in-content ads further apart than our recommended 1-ad-per-page-scroll, we're happy to adjust that spacing again to boost your mobile earnings.
- Strategize for mobile ad viewability when you’re creating your posts. It’s easy for readers to scroll quickly by ads that appear near lots of pictures with little text in between. Help your ads earn even better by writing lengthy, engaging posts with plenty of useful text between pictures!