Ads.txt is a text file that lives on your site and lists the ad networks that are authorized to sell your site’s ad inventory (i.e. all of the ad partners we work with, like Google). Advertisers use your ads.txt file to verify that they’re really buying ad spaces on YOUR site, and not fraudulent ad spaces pretending to be your site, which would hurt your site’s reputation with advertisers.
We routinely update the AdThrive ads.txt file to add information for new advertising partners, so an up-to-date ads.txt file is super important to keep everyone bidding on your ad spaces at full strength. Ads.txt is built in to the AdThrive Ads WordPress plugin to make it super easy to always run the latest version on your site.
See the latest ads.txt version here: ads.adthrive.com/ads.txt
Check the version on your site by adding /ads.txt to the end of your URL: example.com/ads.txt
However, some hosts don’t pass through requests for text files to WordPress, so the AdThrive Ads plugin never gets a chance to reply with the file. In these cases, it can be necessary to manually upload the file to your server, and here’s how to do that:
As with anything involving your site, it’s a good idea to enlist the help of a developer if you’re not comfortable with manually updating ads.txt yourself.
Install and Activate the WP File Manager plugin.
After activating the plugin, open the WP File Manager plugin dashboard, located on the side of your WordPress dashboard toolbar as seen in image below.
Use the search box at the top right to search for ads.txt. If an ads.txt file entry comes up, right click and select ‘Code Editor.’
Don’t see an ads.txt file there? No problem - creating a new one is easy! Select this button in the WP File Manager menu bar to create a new text file:
A green ‘Edit Text File’ button will appear on the right side of the screen. Select this button and name the file ‘ads.txt’, then press enter. You can also right click on the new file once it’s created to rename it to ads.txt.
Once you’ve opened the code editor, paste in the latest AdThrive ads.txt file. After you’ve confirmed that it is all there, select ‘Save & Close.’
Most sites don’t need to do anything else, but if you know that you need to add extra lines to your ads.txt file, please add those after the last line of the AdThrive ads.txt file, then select ‘Save & Close.’
Make sure the new ads.txt file is live on your site. Add /ads.txt to the end of your site’s URL to check > YOURSITE.COM/ads.txt. If the latest version loads, then the file upload was successful! It may take an extra refresh to see the updated file.
Still seeing the old version? You may need to clear your cache or use an incognito window to see the file. Feel free to send us a message so we can check it out and troubleshoot with you.
Once your ads.txt file is up and running, you shouldn’t need the File Manager plugin any longer (unless you’re using it for another reason), so feel free to deactivate and delete the plugin until you need to use again.