Native ads complement your content and site design. Typical display ads aim to grab the reader’s attention and interest, while this new display type intends to function seamlessly with your content, whether that’s inside your post content on desktop or mobile, or in one of your sidebar ad slots.
In accordance with Federal Trade Commision (FTC) regulations, Native ads are always clearly marked as paid content, with wording saying the ad content is “sponsored by” a particular advertiser.
How do I get this added to my site?
By default, Native ads may run inside the content on mobile or inside a sidebar ad slot on desktop.
If you’d like to allow high-paying, larger-sized Native ads to compete for your content ad slots on desktop, you can opt in right here and our team will work on getting it set up for you!
What does it look like?
Here’s an example of a Native ad on mobile:
Here’s an example of a Native ad in the sidebar on desktop:
Here’s an example of a Native ad in the content on desktop:
How much does it pay? Where can I see earnings from these ads?
A Native ad will run when it can pay more than another display ad, so adding these to the mix is a great way to make sure each ad impression is able to earn as much as possible.
Native ad earnings will be included with your other earnings in the AdThrive dashboard — mobile content ads, desktop sidebar ads, and desktop content ads (if you choose to run Native desktop content ads).
Does this type of ad align with the Coalition for Better Ads (CBA) standards?
Yep! All of your AdThrive ads meet CBA’s guidelines.