What is Outstream?
Outstream is a new type of ad unit we’re now offering for desktop and mobile. It looks like a typical display ad inside your content and automatically plays through a single animation. Readers can interact with the Outstream ad to turn on sound, but it’s always silent by default.
An Outstream ad only serves when it will earn you more than a regular display ad and when a reader is on a fast connection, and waits to load until the content on your page has finished loading. To keep things light and reader-friendly, you’ll only ever see one Outstream ad unit per page, and after it plays through one time, it stops.
How do I get this added to my site?
You can opt in to this ad right here and our team will work on getting it set up for you!
What does it look like?
Here’s an example of an Outstream ad unit on mobile:
How much does it pay?
Even though it only shows once, this ad unit pays 10-30% more than a static display ad for the same ad slot. You’ll see Outstream earnings included with your other content ad earnings in the AdThrive dashboard.
Does this ad align with the Coalition for Better Ads (CBA) requirements?
Yep! All of your AdThrive ads meet CBA’s guidelines.
How many Outstream units will play on a page?
We are currently offering one Outstream ad per page.
Will this impact page speed?
Nope! We’ve made sure running an Outstream ad unit won’t have any additional effect on page speed.
Does it have sound?
Outstream ads will be silent by default, unless a reader chooses to turn on sound.