Planning on selling your site? We know it can be stressful and want to help make the transition with AdThrive as easy as possible for you! Here are the steps to ensure a smooth transition of the site’s AdThrive account to the new owner.
Step 1: Email the AdThrive team before the transition happens.
It helps our team to know 30 days in advance of the sale going through to help make sure we give our advertisers enough notice and for our team to get everything updated in our system. Buyer doesn’t want to continue using AdThrive? We still need 30 days notice before removing the ads from the site in order to give our ad partners enough time to stop selling your ads.
If the buyer wants to continue with AdThrive, send us an email, CC the buyer, and include the date you aim to complete the sale. Please make sure to include any additional information that might be important for the team to know!
Important: we need you (the main account owner) to initiate the transfer of ownership before hearing from the buyer.
Step 2: We submit the buyer for advertiser approvals.
Just like when we onboarded your site and worked to get our advertisers to approve you, we go through the same process for new account owners as well! In order to be approved, the buyer must:
- Submit an application and agree to our Terms and Services
- Submit an application with our advertisers (we’ll send this via email)
- Not be banned or blacklisted for past infringements with any advertisers
Step 3: You submit a transfer of ownership form.
This form ensures that we have all the necessary details surrounding the site sale and plan for payments that you establish between the buyer and yourself.
Make sure you have a plan in place for payments
You and the new owner must work out an agreement on how pending ad earnings will be paid out. AdThrive is not responsible for overseeing payment terms or communicating on behalf of either party. Once the new owner is given dashboard access, this includes access to update the payment information. Payments will continue to follow our net-45 payment schedule. We can provide you with an estimate of those future payments, and it is essential to include how those earnings will be handled in your legal contract with the new owner.
Here are a few common scenarios we’ve seen:
- A) No ad earnings due: once the sale takes place, the new owner will receive all future ad earnings.
- B) Ad earnings go to you until you have received the final amount due. New owner leaves your payment information untouched in the AdThrive dashboard until you have received the final amount.
- C) New owner pays you remaining earnings as they are received on the net-45 schedule.
In certain instances, we may require legal documentation from both parties in order to complete the AdThrive account transition.
Step 4: After the buyer is approved, we set a date to transfer over the account.
We’ll be in communication with you and the buyer throughout the process and let you know once everything is approved. We’ll confirm the transfer date with you and make sure we have everything ready to go before that date.
If the buyer is not approved by our ad partners, we’re unable to continue running ads on the site after the sale.
Step 5: The buyer assumes ownership of the AdThrive account!
On the agreed upon date, we will transfer the site’s AdThrive dashboard to the new owner and remove you from the dashboard. We’ll send the new owner a welcome email full of helpful details on how to access the dashboard, join our Facebook group, the site’s ad layout, and work with them to ensure the ad layout fits their preferences.
We’re here to help make this transition as smooth as possible, so please email firstname.lastname@example.org if you have any further questions!