A site with ads will always be slower than a site with no ads. BUT as long as your site is speedy enough without ads, then the effect of the ads will be minimal. If you're seeing slow-loading ads, it's typically because your site is too slow on its own.
This is what happens when the ads try to load on a slow site: the advertisers who get first bid for your ads will decline to serve them because no advertiser wants to pay for an ad on a slow-loading site. So they'll pass the ad back to the next advertiser in line, and so on, which causes more redirects and creates a vicious cycle of perpetual slowness. Let’s end the cycle!
Once you speed up your underlying site, you'll find that the ads all load quickly and cleanly!
Why is page speed such a big deal?
Google uses page speed as one of their factors in where your site ranks in search results, plus faster sites mean more traffic and better-paying ads. It's a win-win!
Try these easy tips to optimize your site speed for better SEO, better traffic and better ad earnings!
- Find a good managed host
This is probably one of the best, most worthwhile investments you can make in your business! All hosts are not created equal.
Shared hosts are best for static sites (not blogs) or sites on a very tight budget. It means you're sharing space with lots of other sites, and your site speed is dependent on how all the other sites are performing that day, and it makes your site more vulnerable to malware or unsecured scripts. Yikes!
A managed host means you have the server all to yourself, and can avoid the issues that come with a shared server. Not only is your site faster, but you'll get better customer support, and your site will be able to handle those sweet spikes in viral traffic!
Bottom line: managed hosting is one of the best investments you can make in your business!
- Get a solid caching plugin
If you have a great managed host, this won't be necessary, but if you're looking for a quick site speed fix while you shop around for a better host, a great caching plugin will make a huge difference!
- Go for the Content Delivery Network (CDN)
We are HUGE fans of CloudFlare - and they have a great option that's totally free. Their $20 per month plan is even better! For the price and performance, it’s a no brainer for most sites. They offer tons of great features but most importantly, their image optimization is on point - a huge benefit for sites that depend on images!
All of the cool kid blogs are making use of this, definitely the major ones you’ve heard of like Reddit and Zendesk. This is a quick, easy change you can make for little to no cost!
Bottom line: There's no reason NOT to use a CDN for your site!
- Keep your site simple
Your blog is your very own art gallery. And, maybe you aren’t actually all that into art, but your content is beautiful and needs to be displayed in a way that is aesthetically pleasing to your visitors.
Think of it this way, the more stuff you have on your site that has to be downloaded when a visitor drops in, the more it slows down your site and makes them less likely to stick around. With the way technology works today, no one can afford to make people wait around for anything online. We have to keep things speedy and ever-evolving!
Things that you can do include:
- Show excerpts instead of full posts on your homepage. (This is not the same as showing excerpts in your feed. You can still show your entire posts in your RSS feed, even if your homepage only shows excerpts.)
- Remove unnecessary sharing widgets from the home page (include them only inposts)
- Remove inactive plugins and widgets that you don’t need
- Don’t install plugins and widgets that you don’t need. (Even site speed plugins are unnecessary if you have a great host!)
Bottom line: A clean and focused site design will help your “art” not only look good, but load quicker as well.