Engaged readers are the most valuable readers and are hugely important to your site’s ad earning potential. Readers who spend time on your site absorbing your content earn you significantly more than readers who leave quickly!
Engaged readers are good for ad viewability because each ad unit is actually seen, and when readers stick around long enough your ads will refresh, earning you additional ad impressions. The sticky sidebar ad, sticky footer ad, and recipe ad all earn extremely well the longer readers spend on the page.
So let’s dive a little deeper into what you can do to engage these valuable readers!
Locate your Traffic Top Content in your AdThrive Publisher Dashboard
You can find your site's ten most popular pages by going to your AdThrive dashboard and clicking on the Traffic tab.
At the bottom, you will see a section called 'Traffic Top Content' that shows the ten most-visited pages on your site and how many pageviews you are getting for them.
You can choose any date range at the top of the page and the widget will update to show your top ten posts for those dates.
Your top content may be recent posts, viral older posts, category pages, or even the homepage of your site.
Make a note of these ten pages, because your next assignment is to take a look at each one with an eye towards maximum reader engagement.
Optimize Your Top Content To Keep Readers Engaged & Maximize Ad Revenue
Now that you’ve identified the posts and pages that are bringing the most traffic to your site, it’s time to make sure they are meeting their earning potential!
Optimizing these popular pages will give you the most bang for your buck in terms of time invested, but if those pages are already looking good, fantastic! Choose ten other pages that could use some updating and promote them again to your readers.These tips may not apply to every site and every page (for example, a frequently-visited category page might not have much text), but they’re a great starting point for increasing reader engagement.
Tips for Optimizing Top Content
- Add more information that keeps readers on the page
Long posts that contain valuable information throughout typically earn more money. Readers who stay on the page longer see more ads refresh (like the sticky sidebar ad).
The most important thing is giving readers what they’re looking for on your site, so quality is more important than quantity, but aim for at least 750-1000 words if it makes sense for the page topic and your site. This is also a great goal to keep in mind when writing future posts!
Here are some ways to add information to your popular posts with a focus on creating additional value for your reader:
- Check the introduction: Do you have a strong introduction that pulls readers into the post? A great first paragraph will mention the topic of the post (for SEO purposes) while enticing the reader to keep reading.
- Update with the latest information: Can you add updated information to any section of this post? Maybe your readers have shared tips in the comments that you can add to the post body.
- Address common questions: Think like your reader- what else would they want to know about this topic? What questions might they need answered? Try searching your topic in Google to see what related questions people are asking and then answer them in your post!
- Space images out with relevant text: Generally, text is more valuable than photos in terms of reader engagement for ad earnings. If your posts are typically image-heavy, we recommend breaking up the images with text, so your reader is more likely pause near an ad rather than scrolling past the ads quickly.
- Get at least two lines of text above the fold
Google likes to see text above the fold (or within the first 850 pixels on the screen). It’s good practice to start each post with text, not with an image. Does each of your top ten posts start with at least a couple lines of text before the first image?
- Check to make sure ads aren't turned off on any top pages
While you are editing and making changes to your most popular pages, it’s the perfect time to double-check that your ads aren’t disabled on any of them! Having ads turned off for any one of your ten most popular pages can have a serious impact on your overall RPM.
We realize that you may need to disable ads for sponsored posts, but we highly recommend re-enabling them once the contract-period has passed.
Wordpress users: If you scroll down below your post editor, you’ll see a section called “AdThrive Ads” where there are checkboxes to disable different types of ads. Make sure none of those boxes are checked on your most popular pages!
Other platforms: Take a look at the page on your site on desktop and on your phone to make sure your different ad types are appearing. If you find a page that doesn’t have ads that should, submit a ticket so we can help you get those re-enabled!
- Invite further engagement
You want to keep readers on your site as long as possible, so think about how to keep them around after they’ve finished reading the post they came for!
- Check your conclusion: Does your post end with a strong conclusion with a call to action?
- Offer further reading: Where should your reader go next? Does each page include links to related posts to entice readers to consume more content?
Keep these tips in mind as you write future posts!
- Engaging content typically earns more from ads.
- Aim for at least two lines of text above the fold.
- Make sure ads are not turned off.
- Invite further engagement.