Why are engaged readers the most valuable readers?
High-quality, highly-engaged readers are hugely important to your site’s ad earning potential. Readers who spend time on your site absorbing your content earn you significantly more than readers who leave quickly!
Engaged readers are good for ad viewability (because each ad unit is actually seen) and impressions (readers who stick around long enough cause the ads to refresh, earning you additional ad impressions). The sticky sidebar ad, sticky footer ad, and recipe ad all earn extremely well the longer readers spend on the page.
So today, we’re going to dive a little deeper into what you can do to captivate these valuable readers that garner top dollar from advertisers!
Locate your Traffic Top Content in your AdThrive Publisher Portal
Your first assignment this week is to locate your site's 10 most popular pages by going to your AdThrive dashboard and clicking on the Traffic tab. At the bottom, you will see a section called 'Traffic Top Content' that shows the breakdown of pageviews that are going to the 10 most-visited pages on your site.
By default, the timeframe is the last 30 days. You can also switch the view to ‘Yesterday’, ‘Last 7 days’, ‘Month to date’ or ‘Last month.’
Make a note of these 10 pages, because your next assignment is to take a look at each one with an eye towards maximum reader engagement.
Optimize Those 10 Pages To Keep Readers Engaged & Maximize Ad Revenue
1. Increase post length
Long posts (that readers are actually reading) typically earn more money. Readers who stay on the page longer see more ads refresh (like the sticky sidebar ad).
As a bonus, longer posts are also better for SEO - so optimizing your post length can kill two birds with one stone!
Quality is just as important as quantity, but aim for at least 750-1000 words if it makes sense for the page topic and your site. This is also a great goal to keep in mind when writing future posts!
Here are some ways to analyze your most popular pages and beef them up to keep your readers’ attention:
- Update with new information: Can you improve and add to any sections of this post? Have your readers shared tips in the comments that you can add to the post body? Have you learned new information on the subject since you first published?
- Use short, easy to read paragraphs: Readers tend to skim, so keep their attention with short paragraphs that are easy to digest. These are good for SEO and your ads.
- Check the introduction and conclusion: Do you have a strong introduction that pulls readers into the post and a strong conclusion with a call to action?
- Invite further engagement: Does each page include links to related posts or further reading to entice readers to consume more content?
Generally, text is more valuable than photos in terms of reader engagement for ad earnings. If your posts are typically image-heavy, we recommend breaking up the images with text so that your readers consume content more thoroughly, leaving more time for your ads to earn!
2. Get two lines of text above the fold
Google likes to see a few lines of text above the fold (or within the first 850 pixels on the screen) and doesn’t consider images to be content. It’s good practice to start each post with text, and not with an image. Do all your top 10 posts start with at least a couple lines of text before the first image?
3. Check to make sure ads aren't turned off on any of these pages
While you are editing and making changes to your most popular pages, it’s the perfect time to double-check that your ads aren’t disabled on any of them! Having ads turned off of any one of your 10 most popular pages can have a serious impact on your overall RPM.
We realize that you may need to disable ads for sponsored posts, but we highly recommend re-enabling them once the contract-period has passed.
Wordpress users: If you scroll down below your post editor, you’ll see a section called “AdThrive Ads” where there are checkboxes to disable different types of ads. Make sure none of those boxes are checked on your most popular pages!
Other platforms: Take a look at the page on your site on desktop and on your phone to make sure your different ad types are appearing. If you find a page that doesn’t have ads that should, submit a ticket or send us an email at email@example.com so we can help you get those re-enabled!
- Vertical images: the ideal aspect ratio is 2:3 — 600px wide x 900px high
- Square images: 600px wide x 600px high
Keep these tips in mind as you’re writing future posts!
- Longer content typically pays more.
- Aim for at least two lines of text above the fold.
- Add an enticing call to action.