What’s a sticky sidebar ad?
If you’ve opted in to a sticky sidebar ad, this will be the lowest item in your sidebar. When a reader scrolls past this ad, it “sticks” to the screen and scrolls with the reader to the bottom of the page. For most AdThrivers, this is one of the highest-paying ad spaces because the ad stays visible for so long!
The sooner this ad comes onto the screen and starts scrolling with a reader, the better it pays - so a nice, short sidebar will boost the payout power of your sticky sidebar ad!
Don’t have a sticky sidebar ad?
We’d love to make your lowest sidebar ad “sticky” - just shoot us an email at firstname.lastname@example.org! This is an awesome way to increase your income without adding extra ads!
Optimize Your Sidebar!
Now let’s go to your site and check out your sidebar. We recommend using a post page rather than your home page, so you get a good feel for how your sidebar functions for the majority of your site traffic.
Remember, a shorter sidebar equals higher sticky ad payout! Long sidebars combined with short posts really undermine the value of that sticky sidebar ad. We’ve found that every 300px shorter the sidebar is, the sticky sidebar ad earns about 5-10% more.
Every single pixel of content in your sidebar should bring real value to your site. It should encourage readers to consume more content, or (like with your ads) to actually pay you money. What is in your sidebar that is NOT doing one of those two jobs?
Here are some great places to start in cleaning up your sidebar:
- Widget size suggestion: Keep sidebar widgets to maximum dimensions of 300x250 pixels.
- Subscription boxes: Make sure popups or sliders don’t cover your sticky sidebar ad (or any other ads)! That affects how viewable the ad is (and how it pays) and readers may accidentally click the ad, which risks violating advertiser policies. If you are seeing conversions from using a subscription box, set it to appear on the opposite side of the screen!
- About Me’ widgets: These are great for sharing something about yourself with your visitors - just make sure images aren’t larger than they need to be! Google likes to see actual text (not just an image of text) above the fold for advertising and SEO purposes! Win-win.
- Social media widgets (like Instagram or Pinterest feeds or a Facebook like box): These are notorious for slowing down your site. On top of that, they probably aren’t receiving good engagement. Consider ditching the social media widgets from your sidebar. Bonus: you won’t be sending visitors OFF your site to another platform.
- Top post widgets: Review top/popular/featured post widgets to see if they are benefitting your internal traffic and actually increasing pageviews. Consider limiting the number of posts displayed, choosing smaller thumbnails or icons, or removing entirely if you’re not seeing results.
- Disclaimers: If you have disclaimer or disclosure text in your sidebar (for example, a copyright policy), consider moving it to the footer of your page.
- Affiliate ads: Is your affiliate content actually pulling its weight? Do the earnings justify the space it’s taking up in your sidebar?
- Badges & buttons: Different programs and memberships ask you to display their badge on your site, but these are actually just free ads for those companies. They take up valuable real estate in your sidebar that you could be using to make real money, so we highly recommend removing them if they’re not bringing monetary value to you, or moving them to the footer area of your site.