The ultimate goal of a speedy, well-optimized site is to serve your readers well. Everything is built on the foundation of reader service, from sustainable monetization to search engine optimization. Your readers want your valuable content, and advertisers and Google want engaged readers. When you’re able to deliver your content quickly and efficiently, everyone wins!
Steps for lightening the load to help your content and ads be shown on screen as quickly as possible:
Here are some steps you can take to streamline your page loading time and help your site operate as smoothly and efficiently as possible:
1. Keep your plugins and widgets to a minimum
We've got you covered with a whole article filled with helpful tips on plugins and widgets right here!
2. Check your sidebar and footer for old badges
3. Optimize images
All those big, beautiful images on your site might really be slowing things down for your readers if they aren’t optimized to load quickly on all sorts of different connections! Here’s what we recommend:
- Compression: Compressing your images makes your file size smaller, and it can be done on your computer before uploading images to your site, or through a plugin when you upload the image to your site. Try to shoot for about 100kb or smaller in size per image.
- Display size: In general, save your photos to the dimensions they will display on your site, and pick the most appropriate size when you insert an image into a post, sidebar widget, etc. Browsers load the full-sized image or whichever image size you select, and then they resize the image to fit the space available. Just like with compression, you can do this on your computer before uploading images to your site.
- We recommend: WP Smush, Shortpixel, and Imagify do a good job of compressing and/or resizing images. Imagify and Shortpixel both offer a browser-based tool, as well.
- Check your work: https://webspeedtest.cloudinary.com/ is a great resource to see how you’re doing with your image compression. It will point out images that could be compressed further as well as images that are loading larger than they are being displayed.
3. Optimize your site's code
Don’t break your ads!
- Steer clear of iframe optimization or iframe lazy loading, since your AdThrive ads all load through iframes.
4. Use caching
5. Use a Content Delivery Network (CDN)
A CDN caches your site content and delivers it to your readers via servers that are geographically close, which can really help speed up your page load time for each reader!
6. Make sure your site is on PHP 7+
We want to help you make the reader experience great for people visiting your site because they are the most important part of the whole deal! Keeping things fast and efficient keeps your readers happy and coming back for more, which is the best strategy for long term earnings.